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Answer from Brett Krkosska:Email Workshops
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I think e-workshops are an effective marketing tool. They
have the ability to serve both the marketer's goal (more sales) and the recipient's needs
(credible information).
A huge advantage to this type of delivery is the affinity Internet users have for email. Many
people get online with the sole purpose of checking their email.
Email is easy, while opening a web site or an ebook takes more effort. |
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Another great aspect of e-workshops is that you -the marketer - can put
your name and message in front of people over the span of several days. Repetition is a
valuable technique for increasing your sales.
The real sales power of e-workshops often comes days, week,or months later. By including
your sig file at the end of each course, you have a powerful reminder for people to visit
you. Since email courses are often saved by people, your sig file can go to work for you
over long periods of time.
Developing an email course is not all that difficult. Just be sure to pick a topic that
is of interest to your visitors. A good way to do this is to look at the most common
questions people ask you. Break down your topic into a few short lessons and distribute
them one at a time over the course of several days. Use your autoresponders to put the
whole thing on autopilot. If you don't have an autoresponder system, you can use a third
party provider such as aWeber or GetResponse.
If you want to get the most from your e-workshops, you can't go wrong following the advice
of Shery Ma Bell Arrieta. She has an excellent e-book explaining how to develop a winning
series of email courses. You can have a look here.
If you're not sure you want to actually go to the effort of creating of workshop, you can
always test the waters by offering other people's e-courses or material in the context of
a workshop. You can compile the similar work of several different authors into a workshop.
Just be sure to ask for permission from the author and explain the intended use of their
writings.
All in all, using e-workshops is a great strategy for building customer relationships and
increasing sales. Give it a try and I think you'll be quite pleased with the results!
Search for more information about Email Workshops
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