Tools to start, manage, and promote your
newsletter.
How To Get New Subscribers To Your
Newsletter
There are several
different methods you can use to attract a steady flow of subscribers to your newsletter.
Use these techniques consistently and regularly, and in time you'll notice an
ever-increasing daily subscriber count.
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Article Submission and Free Content Sites
Submit your original articles to article banks
and announcement lists. Some popular spots
are listed below. You can also pick up articles for your newsletter from these entities.
When submitting your articles, be sure to include your resource box at the end of each
article with information describing who you are, URL to your site, and instructions on how
to subscribe to your newsletter.
Article Announcement
Lists
Visit http://groups.yahoo.com for
general submission guidelines to the lists below. The following email addresses subscribe
you to each list, which is a requirement for participation.
article_announce-subscribe@yahoogroups.com
free-content-subscribe@yahoogroups.com
publishinyours-subscribe@yahoogroups.com
articles_archives-subscribe@yahoogroups.com
Free Content Sites for Ezine
Publishers
http://www.ezinearticles.com/
http://www.ideamarketers.com/
http://www.web-source.net/articlesub.htm
Signature File
Include 2 to 6 lines of text at the end of every email you send that briefly sells your
ezine and tells people how to subscribe.
Ad Swapping
Contact complimentary newsletters with roughly the same number of subscribers and make an
offer to swap ads with them. You can also put a notice in your newsletter that you accept
ad swaps.
Paid Advertising
Purchase the top ad spot (sponsor position) in a few selected ezines that have at least
1,500 subscribers. Pick publications which market to your target group.
If you advertise on your
own make sure you monitor the response from each ad and drop those publications which
don't perform. An easy way to monitor your ad campaigns is with an ad tracking service
such as that offered by HyperTracker.
Ezine Directories
Here are a few online
newsletter directories you should visit to submit your ezine for inclusion in their
database.
http://New-List.com
http://www.list-city.com/
http://www.ezinesearch.com
http://www.Zineconnection.com/
http://www.e-zinez.com/
http://www.ezinefinder.com/
http://www.tile.net/
http://www.newsletteraccess.com/directory.html
http://www.newslettersforfree.com
http://www.bestezines.com
http://www.EzineLocater.com/
http://www.ezine-dir.com/
http://www.ezinehub.com
http://www.Webscoutlists.com/signup.epl
Subscriber
Referrals
Word of mouth advertising is perhaps the most powerful form of advertising available.
Especially when it comes from a satisfied subscriber.
Yet, not everyone will
spontaneously tell their friends and family about your wonderful little ezine. So why not
remind them?
Put a little blurb in
your newsletter and on your site asking people to refer you to others. Referral services
such as Tell A
Friend King automate the process and send recommendations right from your website. If
you are comfortable with installing scripts, GentleSource.com offers a free download of their referral script
Newsletter
Reviews
Submit your newsletter to a review site and take a shot at some free publicity. While
you're not guaranteed to get a review, what have you got to lose? Not a thing. Go to BestEzines.com (a member of the List-Universe network) to submit
your ezine.
Joint Ventures
This is a great way to generate subscribers over a long period. As in ad swapping, you
find other publishers with a similar target group to your own. You offer your visitors a
way to sign up for the other publisher's ezine, and they do the same for you. The sign up
form can be on a subscription "thank you" page, on each site's home page, or any
other agreed upon method. Another way to venture would be to offer a package of services
in a contest or giveaway. Every new subscriber is then entered in the drawing. The
possibilities are wide open with this method of attracting subscribers.
Do you know someone who would
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