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How To Use Email as a Marketing Tool In Your Business

Email is a cost-effective marketing vehicle, making it an important customer acquisition and retention tool.

Before looking at the various ways you can use email marketing, let's examine how to make your campaigns more effective. 
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Like other marketing methods, when using email you should pay attention to some basic rules. These are:

Track Your Marketing Results

Another important consideration is the performance of your promotions. Tracking allows you to test your promotions and zero in on things that work.  Here some ways to evaluate the results of your marketing efforts:

To summarize the preliminary considerations of marketing with email:

Six Effective Ways To Market With Email

Here are six very effective methods to use email marketing effectively:

1. Start an Opt-In Mailing List

There are a couple of ways this can work. The first is to offer a free email course from your site. Using an autoresponder you can deliver your material in small chunks over the period of a week or two.

Alternately, you could offer a valuable freebie that requires your visitor to leave their email address before claiming it. The delivery of your e-course becomes a condition of claiming the freebie.

You can introduce your products and services within the context of the e-course, but it should be done in a subtle and casual manner. Just make sure you are enhancing the information they first sought. Overall, the idea is to create a relationship with people - a trusting bond built upon your expert status and ability to deliver truly useful information. This credibility factor can result in sales long after the course is over.

3. Self-Submit Ads to Ezines

You can save some money and advertise in your own hand-picked ezines. There are literally thousands of ezines looking for advertisers, and if you've got the time to browse directories such as EzineLocater.com, you're bound to find many ezines that target your market. Placing classified is very cost effective and if you choose well, you can see fantastic results. A couple of good ezine directories are EzineHub.com, and WebScoutLists.com.

4. Advertise in Email Newsletter Networks

These services let you advertise in newsletters within their network. The amount of time you'll save is worthwhile in itself, but the real value comes from being able to profile your ad for specific target groups. Some reputable networks include Opt-Influence.com and EzineAdHelper.com.

5. Rent-a-List

You can promote your business with a rented list. Reputable companies providing this service maintain only the email addresses of people who have agreed to receive commercial email. Renting a list can be quite expensive since you'll pay as much as 25 cents per address, however you can get some great results with a highly targeted list. Safe list sources include HTMail.com, PostMasterDirect.com, and HipLists.com.

6. Write Articles and Get Published

Many ezine publishers and site developers are hungry for good content. Getting published in just one high-profile ezine can give you exposure in front of thousands of potential buyers. Some prime spots to promote your articles are IdeaMarketers.com and GoArticles.com. Joining a few article announcement lists from Groups.Yahoo.com is also an effective way to get published. Some popular lists include Article_Announce, Free-Content, and ArticlePublisher.

In conclusion, email is without a doubt a very potent marketing tool. It should be an integral component of your marketing plan if your goal is spectacular results. And what business doesn't want that!

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