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Create a Must-Read Ezine

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http://www.homebiztools.com/instant_sales.htm


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IN THIS ISSUE
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1. Brett's Ramblings

2. What's New?!

3. Feature Article: "Three Powerful Ways to Create a
Must-Read Ezine"

4. Quick News Bytes

5. Tutorial: The Basics of HTML

6. Freebies

7. In the Next Issue

8. Final Words, Article Submit Info., Subscribe,
Unsubscribe, Contact the Editor.


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1. Brett's Ramblings
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A warm welcome to all new subscribers in all lands.
Nice to have you with me today!

I've been quite busy lately and have lots of new tools and
ideas to pass on to you... so let's get to it!

In this issue, my feature article tells you how to create
a 'must-read' newsletter. If you're one of the over 300
people who have requested my free newsletter
template, then you'll find this article a... must-read!


And there's more...


How would you like the opportunity to build an opt-in
mailing list and make some money at the same time?

Well, the same people who started Links2U.com (this
site generated over 1 million memberships) have come
up with a unique way for you to build a safe list and
earn up to $10 for every new subscriber.

Sounds good, huh? A completely opt-in mailing list
and cash for every subscriber. Anyone who joins
can build their list and earn at the same time. Add
on the fact that people who subscribe are encouraged
to remain subscribed - or miss out on the cash - and
you've got a formula that works.

I can tell you from experience that it's not easy to
build a sizable mailing list. It's a huge effort. In fact,
it makes my toes curl every time someone unsubscribes
from this newsletter (weird I know, but it's an effective
under-the-desk tension releaser).

Anyway, this system makes it undesirable for people to
unsubscribe, it makes list building easier... and you get
paid whenever someone signs up.

The nice part is it's free to join - nothing to lose.

I invite you to get all the details from the website
and sign up as I did. If you have any questions,
just let me know.
http://www.homebiztools.com/listmaker.htm


One more thing...

Here are the results of my latest survey question:

QUESTION: "Would you start a Pooper Scooper business
if you knew it would earn twice your current income?"

RESULTS:
>>> 91%.... Yes, Woof! Woof!
>>> 9%... No way. Yeech!

Interesting. I suppose the money is clean. And a person
can always shower after a day with the doggies!

Thanks to everyone who took part in the survey. If
you'd like to participate in the current survey, go to:
http://homebiztools.com/

'Nough rambling. Thanks for reading and Enjoy!

Brett
mailto:brett@homebiztools.com


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2. What's New?!
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==> Home Business Mastery
I've had this site on my 'check it out' list for a while.
Finally got around to seeing what all the fuss was about...
Zowie! This site is very comprehensive in its coverage
of what it takes to make a home business profitable.

Lots of resources - from business plan creation, to
website templates, to real audio tutorials, and goggles
more. Membership is $49. I joined. A good investment.
http://www.homebiztools.com/homebusiness.htm


==> Make Your Net Auctions Sell
I always wanted to try my hand at online auctions, but I
never thought of it as anything more than a fun way to
make extra pocket change. Here is a guidebook that
has changed my mind.

Written by Sydney Johnston, this book chronicles her
success in the online auction biz. It teaches you the
same techniques she uses to make great money in
this fun home business.

You'll learn how to start, how to sell, what to sell... in
short, all the things a person needs to know to make
an excellent living with online auctions. At over 500
pages, this book leaves nothing out. For those of you
still searching for home income, I recommend you
have a serious look into this. Priced around $20.
http://mynas.sitesell.com/bkp.html


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3. Feature Article
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Three Powerful Ways to Create a Must-Read Ezine

by Brett Krkosska

Publishing an ezine is the ideal way to reach your target
market. How far your reach extends depends on the type
of experience you create for your readers.

By giving your subscribers a value-laden, benefit-rich
experience you can create an ezine with a loyal and
eager following of dedicated readers.

Here are three powerful things you can do to create the
type of experience your readers demand:

1. Let Your Readers Get To Know The Real You

My favorite ezines have a personality. The personality
of the writer behind the words is what captivates my
attention.

Every writer has a unique style, and when it is allowed to
flow freely it can be quite contagious. Let the real you
come through in your words. Let your style flow from your
heart. Just be yourself and talk directly to your subscriber.

An effective technique is to visualize yourself writing to
just one person. This person should fit the profile of your
target group. If you've properly identified the wants and
desires of your audience, you'll find your writing style
becomes more natural and flowing.

By using this model you discover the power behind the
word "you". You can never use the word "you" too much.
You know what I mean?

This approach works even if you are the editor of a
corporate or institutional publication. Your own voice
is more effective, and affective, than an anonymous,
ghost-like corporate voice. You'll discover that the
personal approach helps to bridge the gap between
a reader and an otherwise impersonal entity.

2. Provide Solutions That Help People Reach Their Goals

Your readers subscribed to your ezine because you
made a promise to deliver something of value. You
must consistently deliver goal-oriented value to keep
loyal readers.

You do this by giving people the tools and information
they can use to make their own informed decisions.
By creating an environment which seeks to inform,
rather than sell, you establish a lasting rapport and
an atmosphere of trust.

To put this into practice, deliver the value aspect of
your ezine in the form of word pictures. Tell a story
drawing on your personal experience and show how
you were awakened to a solution. Paint a picture
with words to describe the benefits or pitfalls you
found by following a particular path.

Publishers who do this are regarded as trustworthy
experts. Consequently, they create a following of
subscribers who buy products and services based
solely on a recommendation.

It is noteworthy, and should come as no surprise, that
affiliate commissions are highest among those who use
the products they recommend. They are in a position to
comment first-hand on the benefits and solutions available
in owning the product.

3. Let Your Readers Interact With Your Ezine.

You engage people more fully by allowing them to
participate and interact with your ezine. Plus, this
interaction lets you take the pulse of readers and find
out what's important to them. You can then tailor your
content and marketing efforts accordingly.

Here are some ideas to get your readers involved:

> Take a poll. Invite your readers to respond to a short
survey question. Provide a set of two or three responses
from which they can choose by clicking on the
appropriate link.

> Reserve a section of your ezine for reader feedback
and invite people to email you with their comments.
Personally respond to all email and reprint those which
you feel are most beneficial for your readers.

> Have a section of your ezine devoted to reader's
questions. Respond in your ezine with thoughtful and
insightful answers. This establishes you as an expert
in your field, thereby enhancing the worth of your ezine
as a source of credible information.

Put the above three principles to work for you and see
if you notice a difference. Just keep in mind your reader's
desire for goal-based solutions, and let your must-read
ezine be a source of must-have value and must-get
benefits. You can't lose!

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You are invited to reprint the preceding article provided:
1) You include the resource box below.
2) If mailed, you ONLY mail to an absolutely, positively,
100% opt-in mailing list!

---
Brett Krkosska provides 'how-to' advice on family and
home-based work issues. Stop by his site for startup
guidance, home business ideas and inspiration at:
http://homebiztools.com For a Fresh and Original
perspective on today's home business issues get
Brett's ezine at: mailto:enews@homebiztools.com


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4. Quick News Bytes
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MOM AND POP SHOPS THRIVE ONLINE
Small-scale cyber stores selling a range of worthy
goods are alive and well and clicking with customers.
They're succeeding because they built their businesses
the old-fashioned way: one click at a time.
http://www.msnbc.com/news/526501.asp


WHO ARE YOUR CUSTOMERS?
Say farewell to the geeky white guys. The new generation
of Internet users looks a lot like the folks who cruise
Wal-Mart... and then some.
http://www.marketingtools.com/publications/ad/01_ad/0103_ad/ad010301.htm


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5. Tutorial
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"The Basics of HTML"

This tutorial is available at:
http://www.homebiztools.com/bizstart_html.htm


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6. Freebies for Work and Family
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==> 250 Free Business Cards
This is a must-try site. Choose from 30 templates,
enter your text in the blanks, and presto! You pay only
the shipping cost of $4.95. You can't beat it.
http://www.vistaprint.com

==> Are Your Competitors Using Your Name?
BannerStake.com checks all the major search engines
for keywords which have been purchased in association
with an advertiser's banner ad. Is your brand name or
business slogan being used? Check it out...
http://www.bannerstake.com

==> Web Site Building Software
This software is designed to help you build your web
pages in step-by-step guided tutorials. The best part
is that as you learn you are actually creating the pages.
It's a superb way to become a webmaster without
confusion. Download and use it free for 30 days.
http://www.homebiztools.com/webpage_teacher.htm

==> Free Newsletter Template
Start your own newsletter with this Free Template.
Just click the link and send away the blank email. We'll
forward the template right to your inbox.
mailto:template@homebiztools.com


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7. In The Next Issue
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Our feature article will explore the most often asked
question: How Do I Start . I'll give you some specific
pointers to help you eliminate the confusion.

My next tutorial is titled Creating Content for Your Site.
Learn how to keep your visitors coming back again
and again!

More Freebies... "ya never know what you're
gonna get!"

To make requests for topics you'd like see in future
issues, please send them to:
topic@homebiztools.com


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8. Final Words
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Thanks for reading! It is my hope that the information
in this newsletter leads you towards greater riches,
both in work and at home.

You are invited to send me your comments or questions.
I personally respond to all direct correspondence.

I really do! Here is my email:
mailto:brett@homebiztools.com

Keep an open mind and reach for the heights!

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Brett Krkosska
Founder, Editor, Net-a-Holic...
mailto:brett@homebiztools.com

HomeBizTools: a division of B-K Publications
http://www.homebiztools.com .
All the tools you need to work at home... in one place!