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All About Baby makes and markets personalized,
unusual and memorable gifts for children. In business for more than seven years, we have
over 10,000 customers located nationwide.
We specialize in providing great products and outstanding, highly personal customer
service. Most of our customers are mothers with young children, and we work hard to keep
our business focused on their needs. It has paid off for us as we have a very high rate of
repeat business and wonderful word-of-mouth. |
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All About Baby sells its product line direct to consumers as well as
through a new independent Distributor program that we just launched a month ago. For a
modest upfront investment, a Distributor can purchase our products at our wholesale rates
and sell them through their own small business.
HOW DID ALL THIS START?
All About Baby started out with a mistake. After my daughter was born in 1993, I ordered a
newborn, personalized birthday scroll. When the item arrived, I was very disappointed with
the quality of the product.
The paper and design were cheap and the copy was poorly written. Plus, the company I
ordered from couldn't read my handwriting, didn't bother to call me and consequently some
of the information was wrong. They didn't even have a phone number on any of their
literature, just a P.O. box, so I couldn't even call them to voice my disappointment.
My first thought was that "I could do better than this!" Since I'm a very
'can-do' type of person, I started to do some research and found that there was indeed a
product niche that really wasn't being filled.
My background is in marketing, and I was actually looking to make a career shift that
would allow me to spend more time with my newborn. So I set to work.
After a year of planning and research, I launched All About Baby out of my family room.
It's been exciting, sometimes exhausting, never boring and more rewarding than I ever
imagined.
My daughter, Katherine, is now eight years old and in third grade. She actually helps me
quite a lot in the office doing small tasks such as stamping letters, folding flyers or
opening the mail.
I work in the office until around 2 p.m. and then pick Katie up from school. We usually
work together at the kitchen table after school -- she will do her homework and I'll work
on All About Baby projects. My husband helps me with financial advise, so this is really a
family business.
OUR NEW DISTRIBUTOR PROGRAM
The Distributor can work this business around family and children's schedules and there
are no monthly minimum orders required. We do not set territories and you are not required
to keep expensive inventory. As a Distributor, you would take orders from family, friends
and consumers in your community. You then place your orders online at the discounted rate.
All About Baby then ships directly to your customer, so you don't have to deliver
anything. Twice a month, you are debited for the discounted products that you ordered and
you keep the difference.
You can even sell other appropriate product lines if you like. It's a great ground-floor
opportunity for a small investment.
If you signed on as a Distributor, you would receive $180 worth of product samples, 500
free brochures, a listing on our brand-new domain web site, a 30-page marketing plan,
comprehensive operations manual and more. All this for a one-time investment of $295. See
our web site at http://www.allbaby.com or call us at 800-781-7171 for more information.
BECOME PART OF OUR GROWING FAMILY
I feel so fortunate to be the owner of All About Baby and to see my business grow. It's
exciting to be able to share our memorable, charming products with others who want to sell
our gift line through their own small business. If you, or someone you know, is interested
in marketing our line of gifts, please see our web site at http://www.allbaby.com or call us directly at
800-781-7171.
ABOUT THE AUTHOR:
Nancy Wurzel is the owner of All About Baby. You can reach her by
email at nancy@allbaby.com or by regular mail at
350 Fox Hills Drive, Thousand Oaks, CA 91361. Call toll free 805-373-5197; 800-781-7171.
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