Company in the Community

This is a good spot to talk about company sponsored programs or outreach projects in the community.

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Feature the outstanding performance of an employee or department.

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From the CEO (continued from page 1)

By placing the customer at the center of all your thinking you create an environment which fosters long term success. A key component of success lies in your ability to generate repeat and referral business, and a sure way to do this is by forming lasting relationships with your customers.

Set yourself apart from the competition.

Give your customers something they can't get elsewhere. Give your customers something they can't get elsewhere. This is your niche on the Web. Make your niche something of real value over time and people will come back again and again.

For instance, let your email program filter and route your incoming messages automatically, use a template to build new pages for your site, etc. Automation frees up your time so you can concentrate on the important stuff - your customer.

Ask your customers to fill out a survey

You need to understand your customer's needs. Offer a valuable freebie or a discounted service for participating. This strategy establishes a dialogue between you and the customer and helps determine the direction of your business.

Imagine every customer as a real person standing in front of you.

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This article is just filler text so you can see the layout of an article. Eliminate the time you spend you on non-productive tasks. For instance, unsubscribe to newsletters your never read instead of deleting them each time.

Handle paperwork one time and then file it instead of stacking it in a pile. All these little things add up to lots of wasted time that could be spent on your customer. Concentrate your efforts on marketing to people who need your service.

Questions From Readers

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Q: What are futures?

Futures markets have their existence in relation to an underlying cash market. The cash market is a physical commodity such as wheat, cattle, gold, T-bills, etc. that is bought and sold between parties. Due to cash market price volatility, the futures markets emerged in part as a way to help ensure price stability at a later delivery date.

A futures contract is an agreement between two parties that a specified quantity of a commodity at a specified price will be delivered at a specified future date. In actuality, few futures contracts are settled through delivery as the majority of market participants liquidate their contracts before delivery is scheduled to be made.

Who are the participants in the market?

There are two primary participants in the futures markets: the hedger and the speculator. The hedger seeks to protect a cash position against adverse price movements while the speculator provides market liquidity by providing risk capital in the hopes of making a profit through prediction of price movements.

Administration Box

What's Ahead

List your staff and their respective title. Include information telling your readers how to contact you about their subscription. List mailing addresses, e-mail support, phone numbers, etc. Post the name of your publisher and copyright information, a Caveat Emptor, non-discrimination clause or other pertinent policy notices.

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