Brett Krkosska
Managing Editor
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Dynamic
Marketing: Seven High-Powered Success Strategies
Marketing is about results. Key to achieving results is your ability to be adaptive and
forward-thinking -- involved in a process that lets you evolve your marketing campaign as
new information enters the picture.
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| People who achieve great
results from their promotional efforts understand the marketing process. You'll often
notice they have high levels of energy and a ceaseless flow of great ideas. Indeed, it
would appear they have the ability to create "marketing magic." If you want to tap into this magic, you must immerse
yourself in the marketing process. When you are enthusiastically involved in reaching your
marketing goal, you are better able to draw upon resources and techniques which will
produce high-powered results. |
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Here are seven dynamic ways to
create your own marketing magic:
1. Keep Your Business In Your Back Pocket
Nearly every act you perform, every word you utter, holds the opportunity to promote your
business. It can be subtle and nearly invisible, or overt and commanding, but it never
stops and it happens every day.
Every thought you have, every action you perform, has a reaction at some other time and in
some other place. The degree to which you consciously think about promoting your business
determines your ability to spot opportunities whenever they come and wherever they are.
Keep your business in your "back pocket" at all times. Promote everyday and in
all circumstances.
 2. Test to Achieve Your
Desired Results
You must be able to measure the results of your marketing efforts. Unless you have a way
of identifying results you can never fully utilize the power of a dollar. Measuring
results allows you to make comparisons among advertising models and make adjustments as
needed.
3. Focus on Investment Returns
You must focus on getting the most for your advertising dollar. The real cost of
advertising is measured by the return on your investment, not the cost of obtaining the
ad. Be willing to spend more up front to make more at the other end.
In less obvious ways, this principle is just as valid when dealing with people or events
that seem to have no immediate bearing on your business. These are investments of your
time. Use discretion since time is a precious and limited commodity. Yet, never forget
that businesses are often born and millions are made when time was the only initial
investment.
4. Be An Insider
You need to be active within your industry. Stay in touch with current trends, follow the
activities of your competitors, and talk with like-minded people. Be on the cutting edge
by constantly expanding your network of contacts. You'll discover you can then tap into
your market more easily and target your promotional efforts with greater success.
5. Know Your Customers
Understand who your customers are, where they congregate, what they need, why they need
it... in short, get inside their skin. When you know your customers you can hit their
"what's in it for me?" buttons. Offer them more than they need - both before and
after the sale - and your efforts will pay off.
6. Give People Benefits
Realize that when people become interested in something they have a voracious appetite for
information. If they've made an impulse decision to buy, they want information to justify
that decision. If they haven't decided to buy, they need information before pulling out
their credit card. Either way, you must come through to secure the sale.
Seek to inform people rather than sell to them. Inform them in ways that show what they
will gain. Give them enough to feel empowered as an informed buyer.
7. Use the Power of Words
Words are magic when their power is understood. In the hands of a skilled marketer words
are crafted to create a sense of need and urgency in people.
Words arouse emotions. Used right they can conjure up vivid and seductive mental imagery.
Words can inspire the trust of a spy or satisfy the logic of a mathematician. Words can
motivate people to act on unfulfilled needs and desires. Use words to induce emotional
responses in people and you will achieve your marketing objectives.
Rudyard Kipling called words a powerful drug. Use language to your advantage and seize the
power of this drug.
These seven strategies are very powerful for the dynamic marketer. Set your sights on a
desired outcome, throw in a little enthusiasm, and you've got a formula that's nothing
less than magic.
ABOUT THE AUTHOR:
Brett Krkosska provides how-to advice on small business and home-based work issues.
His site, http://www.HomeBizTools.com, helps
small businesses reach their fullest potential. He is also the publisher of Straight Talk,
a fresh and original newsletter that offers a unique perspective on today's business
issues.
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| Real-world, common sense strategies
for small and home based business success. Your issues... real answers. |
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