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It just wasn't happening.
Yes, visitors were coming to the site, but the opt-in list was growing painfully slow. A
new approach was called for, and a friend recommended trying a co-registration effort. And
darned if it didn't work!
With both free and paid variations available, co-registration is based on the practice of
presenting a prospect with multiple opt-in opportunities (usually subscriptions or
memberships) at the same time.The
Free Way: |
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The free method of
co-registration involves a cooperative effort between competitors, where each offers their
list the chance to sign up for a competing ezine(s), often on a confirmation page after a
purchase is made.
In this way, members of the co-op 'share' each others traffic. You can think of this as a
type of joint venture. It works best when you partner with one or two other ezine
publishers, offering 3-4 ezine options. You must limit the choices, as too many can be
overwhelming to the prospect.
The Paid Way:
There are a number of services popping up across the Internet where an ezine publisher can
pay to have their ezine posted with others, in a directory setting. A prospect visiting
these sites will be presented with a number of sign up opportunities to opt-in. These
services are also known as pay-per-subscriber directories.
However, as with other forms of paid promotions, before investigating a paid
co-registration service, you MUST have a firm understanding of your numbers. Do you know
how much a new subscriber is worth to you?
Once you've grown your opt-in list to around 500, run your conversion rates; know how much
you can afford per lead beforehand to break even.
If you're brand new and haven't yet gotten a firm sense of your return-on-investment
(ROI), wait until you do before signing up. Without an understanding of your revenue and
conversion, you could end up overpaying.
Remember, the internet is a numbers game -make sure you know yours before proceeding.
 When
considering a co-registration service, there are a few critical questions you must ask:
So, as with every opportunity, do your
homework first. There are a number of co-registration services to consider; you can start
with the ones listed below:
http://worldwidelists.com
http://ezinecentral.com
http://www.zmedia.com
http://www.myfree.com
http://www.funezines.com
http://www.internetfuel.com
http://www.bay9.com
ABOUT THE AUTHOR:
Paula Morrow is president of Ideal Marketing Corporation. She specializes in p.r.,
information marketing and creating cashflow systems.
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