Questions? Just Ask!

Creating Content For Your Site
People want great content. Give it to them.

Content is the heart of your site. People use the Internet for many reasons, but the primary reason is to find something. They are clicking through to sites which are within the realm of their particular "something". Reward them with great content.

Got a Niche?

You should focus your overall content to attract a certain group of people. These people are your target group, and they represent your best prospects. Aim for a narrow, laser-like focus to attract these people. They are the ones who will satisfy your reason for having a Web presence... they will give you the most wanted response.

Eliminate Confusion

It's important to eliminate any chance of frustrating or confusing your visitor. You do this by first addressing the immediate questions every visitor to your site will ask...

==> What is your site about?
==> What do you have for me?
==> Why should I stay?

Answer these questions by immediately stating the benefits you have to offer. Blast your cannons right up front! Then follow up with content that leads your visitor down a magic trail of discovery! Here are some tips:

  • Forget about using showy splash pages. Let people see the meat of your site right away.

  • Use a headline to introduce every page. State clearly what your visitor will gain. Entice people to delve further into the page.

  • Use a short introduction after a headline to quickly and clearly tell people what you have to offer.

  • Use subheadings to break up the page. Reading long, drawn-out paragraphs is hard on the eyes. Keep their interest up with short sub-headings to highlight the next idea or paragraph(s).

  • Stick to just one idea with each paragraph. Each sentence should logically illuminate the meaning or advance and develop the idea.

  • Use bulleted lists. People like to absorb information in quick glances.

  • Make sure your grammar is correct and your spelling is flawless. Professionals pay attention to detail.

  • If you are selling a product or service, conclude your sales copy with a call to action. Tell them how much it costs and how to order.

Who, What, When, Why, and How

Whoa! What a mouthful. All those "W" words and that lonely little "H" word represent the needs of your visitors. Great content addresses each one. Consider each one as you develop the pages of your site.

  Who - Talk to one person through content. Never address a crowd. Your visitor doesn't care how many thousands of hits your site receives. It's a one-on-one affair. Make that person feel at home.

  What - Know what your customer wants and show them you have it. Your content must convince the customer that they must have it. What does your customer want? Benefits, benefits, benefits.

  When - If you are offering a product or service, don't make your prospect jump through hurdles to get it. Can they order after reading one paragraph or do they have to wade through three pages of sales copy?

  Why - Why should anyone care about your offer? Does it meet your prospects needs? Does it solve a problem? Is it a great deal? Is your offer risk-free? Let people know why they must have your product or service.

  How - How can people order your product or service? Have you explained it in easy to understand terms? Do you have multiple ordering options available for your customer? People who are ready to buy - or try - want to know how to order, the costs, and how to resolve questions about their order.

In conclusion, it's important to remember one thing when creating content for your site...

... it's all about the customer. Make it so and you're a Content Master.

Click here for next tutorial...